Challenge
The 6th Street Miracle Mile Neighborhood Association provides support and protection to the 6th Street Miracle Mile community from major corporations.
When my client Barbra Gallen reached me out and wanted to reflect the vision, power, strength, and community at the same time. The challenge was to accomplish the goal of the brand and the client's desire.
My Role
Design a timely, attractive and effective brand for 6th Street Miracle Mile Neighborhood Association.
Tools
Illustrator and Photoshop
Timeline
Two weeks
The Outcome
After understanding the vision of the brand by making a long research, I designed a unique logo that accommodates every detail of the brand's vision.
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It turned out to be a perfect icon on appeal products that everyone would be proud to carry on.
This is also a big boost to a newly established community association brand to promote between other people.
The Impact
After launching the new identity, people started to signed up to the association.
In a short time span, the logo built the trust to the target audience, and thus doubled the recognition of the brand.
MoodBoards
Everything starts with specifying the vision and the mission. In other words key values of the brand. Good communication comes next because building a clear relationship with the client has vital importance in order to fulfill the purpose of the association. In order to accomplish that I first met them in-person or virtually to discuss their needs. After that, I always send them a 6-question inquiry to each client before starting my research. Then I have enough data to visualize the mission of the brand.
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After getting the answers to the inquiry, I search for all the visuals such as fonts, forms, colors, pictures, etc. that match the mission and the vision of the brand. In light of all the ideas, I prepare a Moodboards to determine the organizational frame roughly.
Sketches
Sketching is the key determinant in the branding process. It is a kind of visual exploration and a very necessary stage for building the basic structure of the brand. During that process, I explore what strikes the viewer most and what works best for reflecting the brand's vision.
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As it is seen on the rough sketches, my first objective is designing a logo that contains people incorporated with a street. Because I thought if I can manage to combine these two elements in a subtle way, that may be a perfect solution for the visual identity of the 6th Street Miracle Mile Association.
Vectors
After the main ideas pop up on the sketchbook, I take a photograph and send them to the illustrator (CC2020) which is my main digital software for the designing process.
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I always create more than one logo vector and share it with the client before starting to add colors and finalize the shapes.
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On the left screen, this is a real screenshot of this work in process.
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Anatomy of 6th Street Miracle Mile Neighborhood Association
Colors
Once we finalize the logo, I started exploring different color combinations.
Black = Confident
Red = Danger (the neighborhood is in danger because of major corporations), courage, strength, and power
Orange = Social and Inviting
Green = Safety
Fonts
A powerful logo sign requires a sharp wordmark.
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Miracle Mile needed a Modern Sanserif wordmark, however, it took time to find the right font.
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Neighborhood Association needed a readable modern font, so I picked Roboto.
