Challenge
Think critically and design a pitch that can help society to become a better place.
My Role
Design a pitch that helps society improve their social values and learn about other cultural beliefs.
Quote
" Embrace Your Diversity with CultureNet!"
Results
CultureNet Game allows users to embrace their diverse community and explore and learn other cultures in an interactive way.
How to Play CultureNet?
Why am I doing this? Why is this important?
Purpose
Influence others to embrace and share their culture
Develop valuable connections without social division
Create a safe space for others to explore and interact
Encourage cultural appreciation across
the community
Why is it done this way?
Brand Attribute Exercise
CUSTOMER
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Student community
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Learners
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Younger generations
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VALUE
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Cultural acceptance
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Diversity
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Friendships
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conversations
VOICE
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Fun
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Educational
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Engaging
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Informative
BENEFIT
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Cultural understanding
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Knowledge
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Connection
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Interaction
X-FACTOR
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Original
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Unique
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Impactful
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Influential
Why do I have to think differently?
JULIA ROSE
Age: 20
Job title: Student
Location: California
I enjoy hiking during the weekends, and I would like to experience new cultures. Also, I like to share my cultural knowledge with other people.
GOALS
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Travel more and learn about cultures.
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Make friends
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Experience other cultural food, art, music, and dancing, arts and crafts
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Share love, care, and peace
FRUSTRATIONS
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Unaware of other cultures.
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Don't have friends from other cultures
Concept
Create an interactive app that allows players to virtually explore
and experience different cultures
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Create a platform that is simple and easy to use
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Promote a new and fun way of learning about cultures
Form organic friendships and mutual connections
Mood Board
LOGO
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Culture logo is a combination of letter C and Messages icon
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This logo's main idea is connecting with other cultures
Style Guide
CultureNet App
CultureNet Products
