Challenge
Brand a boutique hotel with a new theme.
My Role
Design a timely, attractive, and an effective brand for a boutique hotel.
Timeline
2019 Sep - 2019 Oct
Tools
Illustrator, Photoshop
Results
The world's first Bollywood themed boutique hotel.
DRAVINA
Place where your Bollywood dreams will become true. Traditional Indian Style + Bollywood theme.
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First-ever Bollywood-based themed hotel in the US which will leave customers speechless.
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Completely mesmerizing Bollywood ambiance alone with the filmy ride starting from its grand entrance to mouth-watering delicacies served on their platter.
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Meaning
The Hotel Dravina is powerful like thunder and fire.
Our hotel is wealthy with love and hospitality.
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Moodboard
Archetype: Entertainer
FUN, PLAY, and HOMOUR
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Brand Attribute Exercise
Custermer
For all agees
Custermer
For all agees
Customer
For all ages
Values
Cultural
Educational
Traditional
Voice
Fun
Entertaining
Spicy
Benefit
Relaxing
Exotic Food
Free WIFI
Movies and songs
X-Factor
Unique
Original
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Branding Process
Movie Ticket
In old days, people had to buy paper movie tickets to watch movies. Especially in Asian countries still has this system rather than buying online. A movie ticket is a piece of card or paper that gives the holder a certain right, entering a theatre. The theme of the logo is the ticket to the Hotel Dravina.
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Logo Sketches
Sketching is the key determinant in the branding process. It is a kind of visual exploration and a very necessary stage for building the basic structure of the brand.
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Adding Colors
Playing with different colors to get the real vibe of Dravina
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Logo
Color palette and font faces of the Hotel Dravina
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Brand Collection
Welcome to Hotel Dravina
Place where your Bollywood dreams will become true.
Traditional Indian Style + Bollywood theme
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Dravina App
Dravina app helps our visitors to find event locations and times of specific events because our hotel serves breakfast, lunch, and dinner at specialized places to give our visitors the best Bollywood experience.
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Dravina Bag
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We give this reuseable bag to our visitors to carry throughout the hotel.
Entrance
Food and Beverage
Dopahar
Dopahar is an indoor buffet with delicious Indian food. We also have a great American and Italian menu.
The main dish is biryani with chicken curry. We educate our visitors about Indian spices.
We have a herb garden and we import natural spices from India.
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Shaam
Sharm is an outdoor event with a cocktail show.
Bolly Fun Truck has three main cocktails.
King Coconut Beatroot Pineapple
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Entrance
Accommodations
Rooms
For your comfort and convenience, every room has a private balcony with garden views and offers the latest smart room technology.
Entrance
Drvina Care
We have a great outdoor playground for kids. (for age 0 to 16)
We also have well-trained childcare providers to take care of kids.
Dravina Spa
The Hotel Dravina gives our visitors a free spa package.
We only use herbal and ayurvedic ingredients to make oil.
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Entrance
Entertainment
Ratt
Raat is the most unique event that happens monthly.
This is a dinner dance with Bollywood music and unlimited drinks.
Thank you!
Visit Dravina to get the best Bollywood Experience.