Challenge
Rebrand a city in the USA
Timeline
Two weeks
My Role
Design a timely, attractive and effective brand for New Heaven City
Tools
Illustrator and Photoshop
Quote
"Good Things Grow Here"
Results
New Heaven Flag
New Heaven App
Road Signs
Package Design - Beer Shop
Gift Items
NEW HEAVEN LOGO
MoodBoard
What is Special about New Heaven?
New Haven had the first public tree planting program in America, producing a canopy of mature trees (including some large elms) that gave the city the nickname "The Elm City".
​
City is:
architectural, marketing, and engineering
​
Logo
This logo includes - New Heaven Initials
Three leaves represent the first public tree planting program
A building icon to indicate architectural city
Colors
Typeface
​
Good Things Grow Here!
​
NHV APP
New Haven app
NHV app is necessary and important for tourists around the globe as it keeps them on their way and updated about the location in an unknown place.
Also, this app is vital as it gets an in-depth analysis of a particular city right from the important destination to the travel fares and hangout or known eateries in the places.
The NHV app guides travelers and allows them to know everything about the city and explore it in their own manner.
​
Planto
Planto is a special beer that you can only find in New Heaven city.
Flavors: Blackberries, Cherries, Blueberries, and Citrus.
​
NHV Gift Shop
Designed with love and care!
​
​
NHV Villa
Stay in NHV Villa to have a unique historical experience with marvelous architecture.
​
